01: Problem
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ABC Finance were getting mediocre-at-best results from numerous ads.
They were regularly tweaking their campaigns unaware that it wasn't actually their targeting holding back their performance but everything that came after that:
ABC Finance required improvements in their ad campaigns. Their website lacked crucial trust signals. Paid traffic was not directed to conversion-optimised landing pages. This gap reduced overall performance.
02: Solution
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We refreshed the website and designed bespoke landing page templates.
Our approach included a robust CRO structure, precise content, clear offers, and compelling CTAs.
We ensured the 'money pages' retained their SEO value, which ABC Finance have invested in, and had some success with.
Additionally, we created consistent social ad collateral to maintain brand integrity and ensure every touch point was consistent for potential clients.
03: Outcome
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After implementing our changes, conversion rates rose from 6% to an average of 25% over the nine month period since implementing them.
The cost per click dropped to one-fifth of ABC Finance's target.
Overall, this resulted in a 20X return on ad spend. An achievement that we're incredibly proud of.
Gary Hemming, the Managing Director of ABC Finance said "The redesign has gone so well it’s actually caused a problem for us!" and that "We wish we had more resource to run more ads for more work".
04: Summary
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Our technical expertise and data-driven approach optimised the website and landing pages. This resulted in enhanced trust signals, improved conversion rates, and assisted SEO efforts.
The project delivered significant outcomes in conversion efficiency and ROAS, effectively bolstering ABC Finance's lead pipeline resulting in more sales and revenue for their business.
Ready to discuss your website that drives business, branding that turns heads, or app design that transforms your vision into a reality?
Pick a time that suits you to have an informal chat about what it is you're interested in, no need for a hefty brief.
OR EMAIL: projects@technicallycreative.co
01. DISCOVERY
We listen and discuss what you want to achieve, and what we can do to help get you there.
YOU'RE HERE
02. Outline
You get a full project plan that we build around your timeline, scope and requirements.
WITHIN 48 HRS
03. DELIVERY
We get to work on delivering your project, with regular check-ins, milestones and feedback loops .
TBD...
