Technically Creative Brand Sprint Terms of Service
Effective date: 18 Aug 2026
These terms apply to Brand Sprint engagements supplied by Technically Creative Limited, company number 15126142, registered at 167 - 169 Great Portland Street, Fifth Floor, London, W1W 5PF (“Technically Creative”, “we”, “us”).
They sit alongside the service agreement and invoice issued for each engagement. Where the agreement and these terms differ, the agreement takes priority. They do not apply to website design, hosting, SEO or other services, which have their own terms.
By signing the agreement or paying the booking invoice, the Client agrees to these terms.
1. Business customers only
The Brand Sprint is supplied for business and professional use only. By booking, the Client confirms that it is acting wholly or mainly for purposes connected with its trade, business or profession and that the person booking has authority to bind that business.
2. What the Brand Sprint is
The Brand Sprint is a fixed-scope, fixed-timeline brand identity engagement, run over ten working days plus a pre-sprint preparation stage, following our BRAND method:
| Stage | When | What happens |
|---|---|---|
| Brief | Pre-sprint | The Foundation questionnaire and workshop, including the aesthetic selection and the mark reaction exercise. |
| The Read | Day 1 | Our written read on your market, your position and your value wedge, plus a read-back of your workshop choices. |
| Align | Day 5 | Three design routes presented; one chosen as the base on the alignment call. |
| Nurture | Week 2 | The identity system built out around the chosen route: refinement, palette, type and applications. |
| Deliver | Day 10 | Handover of all deliverables, walked through on the closing call. |
The sprint runs to fixed calendar dates agreed in the booking. Those dates are what makes the two-week delivery possible, and the rules below exist to protect them.
3. Before the sprint: the Brief
All discovery and visual input happens before day one, in the Foundation questionnaire and workshop. The workshop includes an aesthetic selection worked through category by category (type, colour, imagery, layout, graphic devices) and a mark reaction exercise covering different mark types and the practical constraints the mark must live within.
The Client's selections and reactions inform the work but do not determine the form of the mark. The form follows from the positioning and from where the mark has to work. On day five, routes are assessed against the brief the Client set in the Foundation, not against later preferences.
The sprint cannot start until the Foundation is complete. If the Foundation or workshop is not completed in time, the sprint moves to the next available slot rather than starting unprepared.
4. How we work together
One decision maker
The Client appoints one decision maker for the sprint. Views can be gathered from anyone on the Client's side, but they must reach us as a single position through the decision maker. Committee feedback is the most common reason a sprint underdelivers, and we cannot be responsible for outcomes shaped by conflicting instructions.
24 hour feedback
The sprint is built on written feedback within 24 hours at each checkpoint, provided through the Client portal. Late feedback compresses the work that follows rather than moving the delivery date: the Client receives less refinement and application work, not a later handover.
The portal
All materials, checkpoints, decisions and deliverables run through the Client portal. Feedback given outside the portal (calls, messages, email) only becomes binding once recorded there.
5. Routes and the decision
On day five we present three routes. Each is a complete, viable direction containing a primary mark, a lockup, palette, type pairing and two applications, and the three deliberately span different mark types so the choice is between genuinely different answers.
On the alignment call, one route is chosen as the base. Up to three specific elements from the other routes may carry over into it. Marks are not blended: the chosen mark stays the chosen mark.
Decisions from the call are recorded in the Alignment Log. The log stays open for comments over the weekend and locks at 9am on the Monday of week two. Requests after the lock are recorded as Future Refinements and fall outside the sprint's scope.
6. The additional route
If none of the three routes is right, and the miss can be traced to something specific in the Client's Foundation, we build one further route early in week two, using the elements that did land plus the evidence of what we got wrong. That route becomes the one taken forward.
The additional route consumes week-two capacity, so it reduces the depth of refinement and application work in the final delivery. It does not move the delivery date, and it is not a general extra revision round: it applies only where the miss traces back to the Foundation.
7. Deliverables
On day ten the Client receives the complete identity system:
- Primary logo and responsive logo variations, in SVG, PNG, EPS and PDF
- Favicon and app-ready icon files
- Social profile and cover images
- Colour palette with defined values and usage
- Typography system
- Imagery and photography direction
- Textures and patterns where the identity uses them
- Email signature
- Comprehensive brand guidelines
- The complete asset pack, delivered through the portal
Strategic deliverables beyond this list (for example social templates, brand illustrations, stationery, mascots or icon sets) are included only where the agreement names them.
8. What is not included
The Brand Sprint does not include naming, copywriting or tone of voice, custom illustration, marketing collateral, or website design and build. Each is available as separate work, and the sprint's outputs are built to feed directly into them.
9. Fees, booking and payment
Fees are fixed and set out in the agreement and invoice, which are issued together. Fees are payable in two equal instalments: 50% is due before the sprint's start date, and the remaining 50% is due on the day the assets are handed over.
Payment of the first instalment locks the sprint dates; slots are not reserved before payment. Invoicing is in GBP. VAT treatment depends on where the Client's business is registered and is confirmed before the agreement is issued.
10. Postponement and cancellation
The sprint holds dedicated studio time. The Client may move a booked sprint once, to the next available slot, with at least ten working days' written notice before the start date. Later postponement, or cancellation after booking, forfeits the booking payment.
11. Ownership
Once final payment clears, the Client owns the delivered work in full, including source files. Until then, all work remains ours.
Third-party materials (for example fonts or stock imagery) remain subject to their own licence terms, which are identified in the guidelines. Where the identity uses commercial fonts, responsibility for purchasing and maintaining the licences the Client's own usage requires (web, desktop, app or otherwise) sits with the Client, and font files are not included in the deliverables unless the Client's licence permits it.
We retain the right to show the work in our portfolio, case studies and marketing unless the agreement says otherwise.
12. General
Our total liability under an engagement is limited to the fees paid for that engagement. Nothing in these terms limits liability that cannot lawfully be limited.
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.