Libertum

Partnering with a pioneer in the web3 real-world asset tokenisation space, supporting them to raise over $2.4million pre-seed.

Libertum

2024

Libertum was building a real-world asset tokenisation platform in a space where trust is rare and doubt is cheap. They needed to look credible fast, not like another Web3 project, and they needed a product that could handle complex flows without feeling complex.

The goal was simple to say and hard to do: a scalable product, brand, and website that could attract investment, bring in early adopters, and explain RWA value in plain language, while still feeling premium and future-proof.

We joined early and treated brand, website, and product as one system, because in this category the experience is the pitch. We worked closely with the founders, CTO, and dev team to shape the structure, language, and UI standards from the ground up.

The dashboard was designed as a modular environment, so new features could ship without breaking the UX. We mapped and designed key areas like tokenisation, position trading, and farming markets with a focus on clarity, confidence, and low cognitive load, then made sure it worked across distinct user needs, from authenticated investors to guest visitors and admin operators.

Alongside product, we designed the marketing site to do the heavy lifting on positioning. It explains the 'why' behind RWA tokenisation, builds trust through structure and restraint, and presents Libertum as a credible, forward-thinking player rather than a hype-led brand.

The work supported Libertum in raising over $2.4M in initial funding, helping validate the product vision and unlock continued momentum. The platform now provides a stable base for ongoing feature launches without UX drift, with feedback pointing to clearer navigation, stronger trust signals, and a product that lowers the barrier to accessing asset classes that used to feel out of reach.

“Ste integrated seamlessly into the Libertum team, helping us lead design with real clarity while also guiding development and product decisions. He’s been instrumental not just in shaping the platform, but also in building credibility with our community and investors. A true partner in every sense.”

Alan GormleyCo-founder, Libertum

“Ste set clear goals and offered smart ideas. We didn’t just tell him and the team what to do; we partnered up. Ste helped shape our product vision and guided us to the best path. After nearly a decade of knowing each other, I can’t think of anyone better to collaborate with.”

Javvad AzamCo-founder & CEO, Libertum

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